"While on the other hand, we have those who believe that although design undoubtedly has a problem-solving function, it also has a cultural and aesthetic dimension, and its effectiveness is enhanced, and not diminished, by personal expression"
"This pragmatic view of the designer's role doesn't hold true in other areas of design; we don't ask architects or fashion designers to suppress their personal voices - quite the opposite."
Shaughnessy, A 2005, How to be a graphic designer without losing your soul, Laurence King Publishing Ltd, London, pp. 13.
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